Students studied the work and process of contemporary graphic designer Aaron Draplin before designing logos for a mock company. We explored the workflow of a typical designer, from preliminary hand-drawn sketches to final design and execution. We discovered how to utilize divergent and convergent modes of thinking to achieve the best possible logo design. We delved into the psychology behind symbols and the phenomena of brand recognition in everyday life. Students created mock companies that were accompanied by an invented history, target audience, location, and size for their respective companies. Our logos are visual representations of these invented attributes.